HOW TO BREATHE LIFE INTO CASINO PRIVATE BRANDS WITHOUT getting stuck in NICHE PRODUCT LINES and still reach volume targets?

Flagship products of the 80s and 90s revived, authentic and exclusive Brazilian resources to introduce a unique culinary heritage (no, we’re not doing a sales pitch based on the World Cup!). To put in bluntly, we’re investing in ideas that wed emotional impact and high visibility at the point of sale in every distribution format: megastore, supermarket, local market, etc.

lancement #1 : Les cultissimes, un joyeux comeback !

Flodor, Sironimo, Chambourcy, Pouss’mousse… Casino a orchestré le retour de ces marques du passé dont nous avons respecté les identités tout en encapsulant l’ensemble sous une ombrelle très attributive à Casino : les Cultissimes. Résultat : une forte émergence en PDV mais aussi en digital et en RP.

They’re back and exclusively available at Casino!

The products have a personality and star power because of their strong graphic identity. They are cult favorites that stir our love of all things nostalgic. They give you the chance to pull at your Casino customer’s heartstrings while orchestrating a social networking sneak peak of the product’s comeback, inviting prospective buyers to interact with these cult brand favorites and thereby creating new reasons for them to go to the store to make a purchase.

Prioritize shopper marketing.

No budget to create a media buzz surrounding that launch? We’ll devote everything to the POS strategy and finesse product promotion: On-site advertising, information, brochure pages, turnkey set-up displays for stores, and even internal communications. These are super brands with stupendous brand awareness and now exceptional set-up at the point of sale!

Launch Video

Social Media / Comeback / Services / Communication / Retro

 

lancement #2 : Casino do Brasil pour un été très “Samba” !

Des Authentiques produits et recettes brésiliens. Loin des clichés, ce n’est pas le foot mais la gastronomie et la culture locale qui sont à l’honneur.

We’ve gotten real Brazilians to give you the real deal about these products.

Who better than Brazilians to share with customers how to consume these Brazilian products, like how to cook with manioc flour and how to share feijoada. We’ve captured 5 real Brazilians on film to create sincere and authentic content for that POS or digital marketing platform.

Refuser d’être la n-ième marque qui surfe sur le mondial !

En cette année de mondial, on ne fait pas du foot comme tout le monde. Loin des clichés des plages de Copacabana, nous nous sommes concentrés sur un Brésil authentique pour créer la gamme Casino Do Brasil : des produits directement importés que les Brésiliens consomment au quotidien; Un mix de codes immédiats, pour connecter les clients Casino au mode de consommation de la communauté Brasileiros.